Public Relations Professional

Also known as Corporate Affairs Officer.
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Training time 1 - 2 years
Average pay $77,099
Employment prospects Strong
Employment size 5,700

What does a Public Relations Professional do?

  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material


  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer

Related courses

Government-subsidised training is marked with this symbol
Certificate IV in Marketing and Communication
Diploma of Business (Public Relations)
Diploma of Marketing and Communication
Advanced Diploma of Business (Public Relations)
Advanced Diploma of Marketing and Communication