Public Relations Professional

Also known as Corporate Affairs Officer.
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Training time 6 months - 2 years
Average pay $77,099
Employment prospects Strong
Employment size 5,700

What does a Public Relations Professional do?

  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material


  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer

Related jobs

Related courses

Government-subsidised training is marked with this symbol
Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
Diploma of Business (Public Relations)
Advanced Diploma of Business (Public Relations)