Advertising Specialist

Also known as Advertising Account Executive, Advertising Account Manager, Creative Director (Advertising).
Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
Training time 6 months - 2 years
Average pay $68,900
Employment prospects Moderate
Employment size 1,900

What does an Advertising Specialist do?

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services

Related courses

Government-subsidised training is marked with this symbol
Certificate IV in Marketing and Communication