Diploma of Marketing and Communication

Code:
BSB52415
Government-subsidised training
Recognition
Meets the requirements of the Australian Qualifications Framework (AQF)
Entry requirements
All core units in Certificate IV in Marketing and Communication
Units in this course
Fee range
$3,500 - $10,000 (full fee)
$2,580 - $5,000
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About government-subsidised training

Students may be eligible for government-subsidised training. This is only offered by training providers who have a contract with the Victorian Government to deliver government-subsidised training.

If you're eligible, the government will contribute to the cost of the training.




Finding government-subsidised training

Government-subsidised training is marked with this symbol Government-subsidised training available. Course availability data is sourced from the Australian Course Information Register.

About Tuition fee-free at TAFE

Courses marked 'Tuition fee-free at TAFE' are on the Victorian Government's Free TAFE for Priority Courses initiative list. This means students who are eligible for government-subsidised training can enrol in one priority course for free at a TAFE Victoria provider in 2019.

Eligibility

Your TAFE will confirm your eligibility when you enrol in a course on the Free TAFE for Priority Courses initiative list.

It's important to know that TAFEs may charge other fees, such as student services fees or materials fees, and you'll need to cover these costs yourself.

Before you enrol:

For more information, see Free TAFE for Priority Courses.

About pre-apprenticeship courses

This course is available to study as a pre-apprenticeship. A pre-apprenticeship is a great way to get a feel for the industry before committing to an apprenticeship.

Some pre-apprenticeships can help reduce the length of a formal apprenticeship. This only applies to selected courses approved by the Victorian Registration and Qualifications Authority (VRQA). To find out if this applies to your pre-apprenticeship contact your training provider.

For more information about pre-apprenticeships, see our Pre-Apprenticeships page.

About recognition

The courses shown on the Victorian Skills Gateway website are regulated qualifications under the Australian Qualifications Framework (AQF), or short training programs made up of units of competency from regulated qualifications.

Units
Unit code
Unit title
Unit type
BSBMKG507
Interpret market trends and developments
Core
BSBMKG523
Design and develop an integrated marketing communication plan
Core
BSBPMG522
Undertake project work
Core
BSBADV503
Coordinate advertising research
Elective
BSBADV507
Develop a media plan
Elective
BSBADV509
Create mass print media advertisements
Elective
BSBADV510
Create mass electronic media advertisements
Elective
BSBCRT501
Originate and develop concepts
Elective
BSBDES602
Research global design trends
Elective
BSBEBU501
Investigate and design e-business solutions
Elective
BSBFIM501
Manage budgets and financial plans
Elective
BSBIPR501
Manage intellectual property to protect and grow business
Elective
BSBLDR502
Lead and manage effective workplace relationships
Elective
BSBMKG501
Identify and evaluate marketing opportunities
Elective
BSBMKG502
Establish and adjust the marketing mix
Elective
BSBMKG506
Plan market research
Elective
BSBMKG508
Plan direct marketing activities
Elective
BSBMKG509
Implement and monitor direct marketing activities
Elective
BSBMKG510
Plan e-marketing communications
Elective
BSBMKG514
Implement and monitor marketing activities
Elective
BSBMKG515
Conduct a marketing audit
Elective
BSBMKG518
Plan and implement services marketing
Elective
BSBMKG519
Plan and implement business-to-business marketing
Elective
BSBMKG520
Manage compliance within the marketing legislative framework
Elective
BSBMKG521
Plan and implement sponsorship and event marketing
Elective
BSBMKG522
Plan measurement of marketing effectiveness
Elective
BSBMKG524
Design effective user experiences
Elective
BSBMKG525
Design effective web search responses
Elective
BSBMKG526
Develop strategies to monetise digital engagement
Elective
BSBMKG527
Plan social media engagement
Elective
BSBMKG528
Mine data to identify industry directions
Elective
BSBMKG529
Manage client account
Elective
BSBMKG530
Create distributed multiplatform digital advertisements
Elective
BSBPUB501
Manage the public relations publication process
Elective
BSBPUB502
Develop and manage complex public relations campaigns
Elective
BSBPUB503
Manage fundraising and sponsorship activities
Elective
BSBPUB504
Develop and implement crisis management plans
Elective
BSBWRT501
Write persuasive copy
Elective
ICTGAM504
Manage interactive media production
Elective
About the fee range
The fee ranges shown are indicative only.

The full fee range does not factor in any government subsidies.

The government-subsidised fee range marked with this symbol Government-subsidised training available factors in a Victorian Government subsidy.

The ranges are based on:

  • Estimated tuition fees for the whole of the course with a Victorian Government subsidy 
  • Rates for local students only (not for international)  
  • Available data from the Australian Course Information Register

The fee ranges shown do not factor in concessions or scholarships. They also exclude other fees set by the training provider such as materials, services, and amenities.

All subsidies presented on this site are correct at the time of publication; subsidy information is updated on a monthly basis. To obtain the most accurate quote for the course you’re considering, please contact the training provider directly.

About occupations in demand

Occupations in demand are marked with this symbol . If you see a related job marked with this symbol, it’s identifying a role that is currently, or is at risk of, experiencing a skills shortage.

When an occupation has a skills shortage, it means the chances of getting a job after completing your course could be higher.

The information used to identify occupations in demand is primarily sourced from Higher Education and Skills Group (HESG) in the Department of Education and Training (DET), the Australian Bureau of Statistics (ABS) and Deloitte Access Economics.