Certificate IV in Marketing and Communication

Code:
BSB42415
Related jobs
Government-subsidised training
Recognition
Meets the requirements of the Australian Qualifications Framework (AQF)
Entry requirements
No minimum education
Units in this course
Fee range
$3,000 - $8,000 (full fee)
$2,500 - $3,093
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About government-subsidised training

Students may be eligible for government-subsidised training. This is only offered by training providers who have a contract with the Victorian Government to deliver government-subsidised training.

If you're eligible, the government will contribute to the cost of the training.




Finding government-subsidised training

Government-subsidised training is marked with this symbol Government-subsidised training available. Course availability data is sourced from the Australian Course Information Register.

About Tuition fee-free at TAFE

Courses marked 'Tuition fee-free at TAFE' are on the Victorian Government's Free TAFE for Priority Courses initiative list. This means students who are eligible for government-subsidised training can enrol in one priority course for free at a TAFE Victoria provider in 2019.

Eligibility

Your TAFE will confirm your eligibility when you enrol in a course on the Free TAFE for Priority Courses initiative list.

It's important to know that TAFEs may charge other fees, such as student services fees or materials fees, and you'll need to cover these costs yourself.

Before you enrol:

For more information, see Free TAFE for Priority Courses.

About pre-apprenticeship courses

This course is available to study as a pre-apprenticeship. A pre-apprenticeship is a great way to get a feel for the industry before committing to an apprenticeship.

Some pre-apprenticeships can help reduce the length of a formal apprenticeship. This only applies to selected courses approved by the Victorian Registration and Qualifications Authority (VRQA). To find out if this applies to your pre-apprenticeship contact your training provider.

For more information about pre-apprenticeships, see our Pre-Apprenticeships page.

About recognition

The courses shown on the Victorian Skills Gateway website are regulated qualifications under the Australian Qualifications Framework (AQF), or short training programs made up of units of competency from regulated qualifications.

Units
Unit code
Unit title
Unit type
BSBCMM401
Make a presentation
Core
BSBCRT401
Articulate, present and debate ideas
Core
BSBMGT407
Apply digital solutions to work processes
Core
BSBMKG417
Apply marketing communication across a convergent industry
Core
BSBMKG418
Develop and apply knowledge of marketing communication industry
Core
BSBADV402
Conduct pre-campaign testing
Elective
BSBADV403
Monitor advertising production
Elective
BSBADV404
Schedule advertisements
Elective
BSBADV405
Perform media calculations
Elective
BSBADV406
Buy and monitor media
Elective
BSBADV407
Apply media analysis and processing tools
Elective
BSBADV408
Review advertising media options
Elective
BSBCUS401
Coordinate implementation of customer service strategies
Elective
BSBFIA402
Report on financial activity
Elective
BSBINM401
Implement workplace information system
Elective
BSBIPR403
Protect and use brands and business identity
Elective
BSBLDR402
Lead effective workplace relationships
Elective
BSBMKG401
Profile the market
Elective
BSBMKG408
Conduct market research
Elective
BSBMKG409
Design direct response offers
Elective
BSBMKG410
Test direct marketing activities
Elective
BSBMKG411
Analyse direct marketing databases
Elective
BSBMKG413
Promote products and services
Elective
BSBMKG419
Analyse consumer behaviour
Elective
BSBMKG420
Create digital media user experiences
Elective
BSBMKG421
Optimise digital media impact
Elective
BSBPRO401
Develop product knowledge
Elective
BSBPUB402
Develop public relations campaigns
Elective
BSBPUB403
Develop public relations documents
Elective
BSBRES401
Analyse and present research information
Elective
BSBWRT401
Write complex documents
Elective
CUAWRT401
Edit texts
Elective
CUAWRT402
Write extended stories
Elective
About the fee range
The fee ranges shown are indicative only.

The full fee range does not factor in any government subsidies.

The government-subsidised fee range marked with this symbol Government-subsidised training available factors in a Victorian Government subsidy.

The ranges are based on:

  • Estimated tuition fees for the whole of the course with a Victorian Government subsidy 
  • Rates for local students only (not for international)  
  • Available data from the Australian Course Information Register

The fee ranges shown do not factor in concessions or scholarships. They also exclude other fees set by the training provider such as materials, services, and amenities.

All subsidies presented on this site are correct at the time of publication; subsidy information is updated on a monthly basis. To obtain the most accurate quote for the course you’re considering, please contact the training provider directly.

About occupations in demand

Occupations in demand are marked with this symbol . If you see a related job marked with this symbol, it’s identifying a role that is currently, or is at risk of, experiencing a skills shortage.

When an occupation has a skills shortage, it means the chances of getting a job after completing your course could be higher.

The information used to identify occupations in demand is primarily sourced from Higher Education and Skills Group (HESG) in the Department of Education and Training (DET), the Australian Bureau of Statistics (ABS) and Deloitte Access Economics.