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Sales and Marketing





Apprenticeship type




Provider type

Sales and Marketing

Sales and Marketing is the study of identifying and developing markets, and promoting and selling goods, services and properties.

The main purpose of this field of education is to develop an understanding of the theories of buying and selling goods and services and their application at an organisational and personal level, marketing theories in relation to product development, and the development of strategic marketing plans and consumer behaviour. It also involves developing the ability to plan, direct and organise retail and wholesale operations so that goods and services can be provided efficiently and effectively.

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