Skip Ribbon Commands
Skip to main content
Public Relations Professional

Also known as Corporate Affairs Officer.

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.


Tasks Include:


  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material
Specialisations
  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer
Job prospects for Public Relations Professionals in Victoria

Occupation in the Public Relations Professionals group include Public Relations Professional

Employment prospects
There are currently 4,800 Public Relations Professionals in Victoria. Over the next five years, the size of this occupation is expected to remain similar. Employment prospects for the next five years are stable.

Average weekly wage
$1,651.50

Hourly earnings
$43.80

For more information about this occupation at a national level visit the Job Outlook website. External link

Related courses
Results
Displaying 1 to 2 of 2 courses related to Public Relations Professional.
Government-subsidised training is marked with this symbol Government-subsidised training available

This course provides public relations practitioners with the knowledge and skills to liaise with media and organise publ...

This course is offered in 2 locations

This course provides public relations practitioners with the knowledge and skills to liaise with media and organise publ...

This course is offered in 1 location

Saved searches

Save your search results for quick access.
TAFEs and other public providers
Find out about the different types of public training providers.

CSS is relied upon in order to use this site. Please enable and refresh your page. For information on accessibility please navigate to the link in the footer of this page. Thank you.