Becoming a Public Relations Professional
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Becoming a Public Relations Professional

Help & advice

Also known as Corporate Affairs Officer.
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Training time 1 - 2 years
Avg. weekly wage $1,467
Employment prospects Strong
Employment size 8,900

What does a Public Relations Professional do?

  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material

Specialisations

  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer

Related courses

Displaying 1 to 2 of 2 courses related to Public Relations Professional.
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