Skip Ribbon Commands
Skip to main content
Becoming a Public Relations Professional
Typing out a word will show suggestions automatically below

Becoming a Public Relations Professional

Help & advice

Also known as Corporate Affairs Officer.
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Training time 0.5 - 1 year
Avg. weekly wage $1,652
Employment prospects Moderate
Employment size 4,800

What does a Public Relations Professional do?

  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material


  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer

Related courses

Displaying 1 to 2 of 2 courses related to Public Relations Professional.
Government-subsidised training is marked with this symbol

CSS is relied upon in order to use this site. Please enable and refresh your page. For information on accessibility please navigate to the link in the footer of this page. Thank you.