Becoming an Advertising Specialist
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Becoming an Advertising Specialist

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Also known as Advertising Account Executive, Advertising Account Manager, Creative Director (Advertising).
Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
Training time - No data available -
Avg. weekly wage $1,623
Employment prospects Moderate
Employment size 2,400

What does an Advertising Specialist do?

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services

Related courses

Displaying 1 course related to Advertising Specialist.
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