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Advertising Specialist

Also known as Advertising Account Executive, Advertising Account Manager, Creative Director (Advertising).

Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.


Tasks Include:


  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Job prospects for Advertising and Marketing Professionals in Victoria

Occupations in the Advertising and Marketing Professionals group include Advertising Specialist, Market Research Analyst and Marketing Specialist.

Employment prospects
There are currently 15,000 Advertising and Marketing Professionals in Victoria. Over the next five years, the size of this relatively large occupation is expected to remain similar. Employment prospects for the next five years are good.

Average weekly wage
$1,755.40

Hourly earnings
$46.00

For more information about this occupation at a national level visit the Job Outlook website. External link

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