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Copywriter

Designs and composes written material to advertise products and services.


Tasks Include:


  • determining advertising approach by consulting clients and management, and studying products to establish principal selling features
  • writing advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
  • making decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
  • reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
  • collecting and analysing facts about newsworthy events from interviews, printed matter, investigations and observations
  • writing news reports, commentaries, articles and feature stories for newspapers, magazines, journals, television and radio on topics of public interest
  • researching and writing technical, information-based material and documentation for manuals, text books, handbooks and multimedia products
Job prospects for Journalists and Other Writers in Victoria

Occupations in the Journalists and Other Writers group include Copywriter, Journalists and Other Writers, Newspaper or Periodical Editor, Print Journalist, Radio Journalist, Technical Writer and Television Journalist.

Employment prospects
There are currently 6,700 Journalists and Other Writers in Victoria. Over the next five years, the size of this relatively large occupation is expected to grow. Employment prospects for the next five years are strong.

Average weekly wage
$1,566.30

Hourly earnings
$41.60

For more information about this occupation at a national level visit the Job Outlook website. External link

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